We all know that for certain information if you “Google” it, you’ll most likely find the exact information you are looking for. Google has search algorithms that help people to find the most relevant issue to what they need.
However this does bring up a very important issue, when you are looking for an attorney specializing in personal injury or a lawyer in your area. When you Google “best attorney orange county” or other types of searches do you get the best attorney’s in orange county? My answer to this is no.
As you take a look at the top results, you see companies that may not necessarily be the “best” or the “top” lawyer firms. What you do see are firms that know how to do their websites and internet marketing correctly. As a consumer looking for a lawyer this should give you a hint that they have great and very skilled internet technology marketers, who know how to use Google’s algorithms so that their company appears first. Because in the end, the one with the most eyeballs get’s the most exposure and clients.
What this doesn’t tell you is how good the company is, or if they are even a good attorney at law. What I suggest you do is contact the law firms look at their web pages, take the time to see who it is you are going to be working with. Does it look like they handle their own content? Do they pay someone outside to do it for them? Are the marketing practices they are implementing honest? Do they out source all of this to other companies and actually have zero input or control on their sites?
Read the lawyer’s blogs and read what they write about, you can learn a lot about someone just based on the way they write. The only real way to determine who really is the “best” or the “top” attorneys in your area is to simply judge it for yourself. And not base it on Google’s top 10 results. Don’t just hire a company just because Google displayed them in the first page, contact the attorneys, look up their names and information using Google. You would be surprised what you can find. and who knows sometimes even the ones in the far back of Google may be the best attorney in the world. They just don’t know how to get to the front page of search engines.
Eugene – Chief of Technology, Law Offices of Ledger & Associates